Justify Wins The Triple Crown At Belmont Stakes, Timed By Longines

 |  June 11th, 2018

Justify, ridden by Mike Smith, made history on Saturday when the horse won the Triple Crown and the 150th running of the Belmont Stakes, where the event was timed by Longines. Longines has had a long love affair with the equestrian world, and  is the Official Partner, Timekeeper and Watch of the 150th running of the Belmont Stakes. Justify is just the 12th horse since 1919 to win a Triple Crown. The Official Watch of the Belmont Stakes was a Longines…

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Video Demonstration of Panerai’s Interchangeable Straps for the Panerai Luminor Due Watches

 |  June 1st, 2018

This is definitely the year of versatility and choice in the watch industry, with many brands unveiling interchangeable straps with simple-change systems. Interestingly enough, Panerai is one such brand. For its all-new Panerai Luminor Due Collection, the brand releases a quick change system. The new Luminor Due watches are created in 38mm, 42mm, or 45mm sizes. With three days of power reserve, the automatic watch has three different versions — in steel and rose gold. Additionally, there are a host…

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Piaget Launches Possession Campaign With Model Olivia Palermo

 |  May 23rd, 2018

Over the many years that I have known Piaget and its marketing directives, I have witnessed the brand form lasting relationships with a host of celebrities and stars. In fact, I have even met many of those celebrities during the brand’s heyday involvement in celebrity polo tournaments. Now, Piaget announces an all-new marketing campaign for its beloved Possession collection of watches and jewelry. That campaign– the third collaboration for the brand —  features the effortlessly beautiful model and style icon,…

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Artist Shepard Fairey Joins Hublot, Creates Big Bang Meca-10 Shepard Fairey Watch

 |  May 17th, 2018

Artist and activist Shepard Fairey joins forces with Hublot. For the complete story on the partnership, visit my Perfect Timing column on Forbes.com. In the meantime, we bring you the basics of this relationship and the technical specifications of the new Hublot Big Bang Meca-10  Shepard Fairey Watch in Blue and in Gray. The relationship between Hublot and  the famed artist — perhaps most well-known for his Barack Obama  “Hope” poster or the “Andre the Giant has a Posse” sticker…

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Worn & Wound’s First West Coast Wind-Up Show Happens This Weekend in San Francisco

 |  May 15th, 2018

Beginning this Friday, May 18, more than two dozen interesting independent watch brands — most with retail prices  lower than $5,000 — will flock to  San Francisco’s Chandran Gallery to showcase their newest watch collections, including a few special editions to be launched at the three-day Wind-Up fair by Worn & Wound.. Among them are some tried-and-true brands such as Oris, a sponsor of the event, and Junghans, while others are younger brands with collection that will surprise and delight…

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Behind The Scenes Of The 144th Kentucky Derby With Longines

 |  May 8th, 2018

This past weekend I had the wonderful fortune of being invited by Longines to the famed Kentucky Derby. In the middle of America – Louisville, Kentucky, to be exact – I would get to sport grand fascinators and hats, drink mint juleps (the official cocktail of the Derby) made with Woodford Reserve bourbon (one of my favorites), and wear a Longines Conquest V.H. P. watch for a couple of days. I would get to hobnob with celebrities that included Miss…

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Hands On With The Mesmerizing Corum Bubble Central Tourbillon Watch (Video)

 |  May 4th, 2018

There were some really interesting new tourbillons watches introduced at Baselworld this year, but one of the outstanding watches comes in the form of a  beloved Corum Bubble: the Corum Bubble Central Tourbillon (aka, Bubble 47 Swoosh). The Bubble, for those who may not know, is an iconic watch with half-a-sphere raised sapphire crystal that allows for an incredible view of the dial. The Corum Bubble was introduced by Corum in the early 2000’s and  was an immediate sensation. In…

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