Video Interview: Claude Greisler Of Armin Strom Explains Mirrored Force Resonance and Brand Concepts

 |  December 12th, 2017

Not too long ago, at WatchTime New York 2017, we had the opportunity to discuss several important technological developments and new watches with the executives of the brands. One of those brands was Armin Strom, which introduced its incredible Mirrored Force Resonance watch late in the year 2016  and that made its way to market this year. So, during the show, we took some time to discuss that watch with Claude Greisler, Director, of the independent Swiss watch brand. In this…

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Graffiti Artist Alec Monopoly, TAG Heuer Unveil Limited Edition Connected Modular 45 Watch During Art Basel Miami

 |  December 11th, 2017

I have always loved art. I grew up in a family where my mother was an artist and my sister was an artist. My mom had an art gallery at one point in her life and my sister was a talented VP at a top NY ad agency. Even my oldest sister — an astrophysicist by education — has unveiled her incredible artistic side and is, today, a painter in Tucson.  So, every year, when Art Basel Miami rolls around ……

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Tennis Star Stan Wawrinka Looks Cold Outside Audemars Piguet Workshops

 |  November 28th, 2017

Recently tennis star — world number 9 — Stan Wawrinka visited the Audemars Piguet workshops in Le Brassus, cradle of Swiss watchmaking, He has been a long-time brand ambassador for Audemars Piguet, so the visit to the workshops seemed fitting — especially since he is still off the courts recovering from a knee injury. Wawrinka is among the very few players who wear their watches while on the court. He spent some time at the brand’s museum — an amazing…

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Ritmo Mundo Releases ‘Realty-Check’ Open Letter to Watch World: OMG, Shut Up

 |  November 27th, 2017

In a candid letter this weekend, Ritmo Mundo, a relatively young but established brand, issued a refreshing letter about what the brand is and is not. Entitled “OMG, Shut Up.” the letter pretty much calls out on the carpet big brands, retailers and even bloggers. Kudos to them –because much of what they say herein is accurate.  “Much” being the operative word  – not all.  Below you will find the letter in its entirety, but before you read on, we…

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Interview with Golf Legend Jack Nicklaus, Rolex Brand Ambassador

 |  November 20th, 2017

Yesterday marked the end of the  inaugural Rolex Series in the golf world, which concluded at the DP World Tour Championship in Dubai. It was won by Rolex brand ambassador Jon Rahm. Beginning earlier this year, Rolex announced the Rolex Series, comprised of eight tournaments in top golf locations around the world.  The move further positions the brand as a leader in the professional golfing realm. The brand has more golfers on its roster of brand ambassadors than any other watch brand…

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