Armin Strom Adds Mirrored Force Resonance Watch — With Kari Voutilainen Guilloche Dial — to Configurator

 |  July 24th, 2018

We have talked a lot here about how innovative independent watch brand Armin Strom has been. The brand not only continues to unveil creative new watches, but also was one of the first to unveil its personalization program via an on-line watch Configurator.  Now, Armin Strom adds its iconic Mirrored Force Resonance watch to the configurator — enabling watch lovers and collectors to design their own Mirrored Force  Resonance — including a specially made guilloche dial by master watchmaker Kari…

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Rolex New Guard Golfers Head Into The Open at Carnoustie

 |  July 19th, 2018

Beginning today and running until the 21st of July, the 147th Open at Carnoustie Golf Links promises to be challenging. In fact, the course on Scotland’s Angus coast is known as one of the toughest in the world, and is often referred to as “the beast.”  Partnering with the Open as the Official Timekeeper (since 1981): Rolex. In fact, Rolex has had a commitment to golf for more than half a century. It is that relationship with the sport that has…

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Seiko and Rolex Brand Ambassadors, Djokovic and Kerber, Win The Championships at Wimbledon

 |  July 16th, 2018

It’s a wrap. The Championships at Wimbledon have new winners in the men’s and women’s singles and both are watch brand ambassadors. Novak Djokovic takes the Grand Slam title (his first since the 2016 French Open) for men’s singles, and Angelique Kerber takes the victory for women’s singles. Djokovic is a Seiko brand ambassador, while Kerber is a Rolex brand ambassador. Novak Djokovic and Seiko Originally seeded 12th, Serbian-born Djokovic claimed his 13th Slam by first beating Rafael Nadal in…

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Introducing: Fiona Kruger Moves From Skulls To Chaos With New Chaos Mechanical Entropy Watch

 |  June 28th, 2018

Known for her intricate and exceptional Skull-shaped watches, Fiona Kruger could be called the queen of the skulls. Her watches – in several sizes – attract attention from across any crowded room thanks to the colorful and detailed designs of the open-worked skull that reveals the movement within. Thanks to this collection, which has been evolving over the course of five years, many watch lovers equate skull watches with Fiona Kruger. However, today, she changes that by unveiling her second…

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Breaking News: Richemont Group Launches New Watch Brand Called Baume

 |  May 15th, 2018

Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is called Baume — mostly because it was conceived of and begun under the auspices of its “mother” brand Baume & Mercier. Additionally, the new brand — which now has its own design team and leader, veteran Richemont Group product director Marie Chassot — is geared for a better future and…

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Zeroing In On Watch Brand Trends, Challenges And Even Smart Watches

 |  May 1st, 2018

Not too long ago, Fifty One East Magazine conducted an interview with ATimelyPerspective founder and editor, Roberta Naas, about the state of the watch industry. That  interview was published a few months ago. Today, we are happy to be able to bring those questions and answers about the industry to the forefront on ATimelyPerspective. This article was written and first published by Fifty One East Magazine. Watching the Trends Veteran award-winning journalist in the watch and jewelry field, founder of…

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Behind The Scenes: Independent Watch Brand Armin Strom’s Watchmaking Facilities (Video)

 |  April 26th, 2018

Earlier this week, we spoke to our good friends and colleagues over at TheWatchesTV, who gave us permission to use a few of their wonderful videos here on our site.  While we won’t do this often, we can’t help but get excited about a walk through a Manufacture captured on video. Recently, when MAD visited — with video —  the Amrin Strom watchmaking facility, he did  great job in a few short minutes of capturing the essence of this independent…

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