Breaking News: Richemont Group Launches New Watch Brand Called Baume

 |  May 15th, 2018

Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is called Baume — mostly because it was conceived of and begun under the auspices of its “mother” brand Baume & Mercier. Additionally, the new brand — which now has its own design team and leader, veteran Richemont Group product director Marie Chassot — is geared for a better future and…

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Zeroing In On Watch Brand Trends, Challenges And Even Smart Watches

 |  May 1st, 2018

Not too long ago, Fifty One East Magazine conducted an interview with ATimelyPerspective founder and editor, Roberta Naas, about the state of the watch industry. That  interview was published a few months ago. Today, we are happy to be able to bring those questions and answers about the industry to the forefront on ATimelyPerspective. This article was written and first published by Fifty One East Magazine. Watching the Trends Veteran award-winning journalist in the watch and jewelry field, founder of…

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Behind The Scenes: Independent Watch Brand Armin Strom’s Watchmaking Facilities (Video)

 |  April 26th, 2018

Earlier this week, we spoke to our good friends and colleagues over at TheWatchesTV, who gave us permission to use a few of their wonderful videos here on our site.  While we won’t do this often, we can’t help but get excited about a walk through a Manufacture captured on video. Recently, when MAD visited — with video —  the Amrin Strom watchmaking facility, he did  great job in a few short minutes of capturing the essence of this independent…

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Carl F. Bucherer Unveils Baselworld 2018 New Watches, Including Manero Double Peripheral Tourbillon: Video

 |  April 23rd, 2018

Following the Baselworld 2018 exhibition, there is so much to cover — we literally saw nearly 100 brands and several thousand watches, that it takes a little time to get close-up with each brand. While we are putting together our hands-on reviews, though, we tap into the great video done by our friends at TheWatchesTV. With their permission, we bring you a close-up look at Carl F. Bucherer’s newest pieces for 2018, including the Manero Double Peripheral Tourbillon. This unique…

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Four Things You Need To Know About The New Breitling Navitimer 8 And CEO Georges Kern

 |  March 5th, 2018

If you are a watch lover, you have most likely seen the all-new Breitling Navitimer 8 on the Internet already since the traveling introductory “road show” has been going on around the world throughout the past month. Here, however, we bring you our interpretation of this new collection and why it matters. In fact, we bring you four things you need to know about the new Breitling Navitimer 8 line and about Georges Kern as he maneuvers through his first…

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Bubba Watson Wins Genesis Open Wearing Richard Mille Watch

 |  February 23rd, 2018

It’s been a very busy week in the watch world, where brand ambassadors are getting headline attention. Today alone we have four brand ambassador announcement posts gracing our pages.  Here, we bring the news that famed golfer Bubba Watson, a Richard Mille brand ambassador, won his third title last weekend at The Genesis Open (two years after his last PGA win at the same tournament). Bubba Watson’s watch  of choice: the Richard Mille RM 38-01 Quartz TPT®. Like all Richard Mille…

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Montblanc Takes To The Mountains And We Go Hands On With The Montblanc 1858 Pocket Watch LE 100 (SIHH 2018, Prices)

 |  January 15th, 2018

Once you have spent a few days in the Grand Tetons of Wyoming, you come to appreciate beauty in a new way. Exposure to the cold temperatures – as well as to the scenery and mountain ranges that date back thousands of years — gives one time to appreciate durability and function as well as elegance. As such, I was very happy to spend a few days in Jackson Hole, Wyoming, with Montblanc, wherein I (along with other select watch…

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