Suck it Up, Guys. This One is for the Women: Introducing the Audemars Piguet Diamond Punk

 |  April 23rd, 2015

It isn’t every day someone calls you a punk and you are proud of it … especially if you are a luxury watch company. However, Audemars Piguet is proud of the term — since the brand just unveiled its Diamond Punk secret watch earlier this year in two breathtaking renditions. These watches recently made their way to the US market and made quite a splash. Crafted in 18-karat white gold with bold angular appeal, the cuff Haute Joaillerie timepieces are ensconced in in thousands of diamonds that form the case and bracelet. There are even another 300 diamonds on the hidden dial. The watch, a brainchild of head of the brand Francois Bennahmias, takes its inspiration from the Punk era and…

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Time and Tides: Celebrate Earth Day with Jaeger-LeCoultre and UNESCO New Video of Glacier Bay National Park (video)

 |  April 22nd, 2015

Today we celebrate the 45th Earth Day.  As such, in New York, Jaeger-LeCoultre and UNESCO also celebrate in a big way, and if you are in New York this week for Madison Avenue Watch Week, you will want to pay a visit to the Jaeger-LeCoultre boutique (801 Maidens Ave (near 62nd Street) for a first-hand look at that celebration.  In honor of Earth Day, and of its extensive involvement with the Marine Heritage sites of UNESCO,  Jaeger-LeCoultre has established a superb exhibit of photographs by renowned, award-winning nature photographer Mark Kelley. In fact, today, Jaeger-LeCoultre held a press conference with UNESCO at the boutique about the brand’s work with UNESCO.  Jaeger-LeCoultre, which produces some of the finest Swiss-made watches, has been working…

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Omega Speedster Professional Watch Owned by Astronaut Alan Bean Sells for $50,000

 |  April 21st, 2015

Earlier today, the seventh annual Space History auction from Bonhams took place — on the very same date that marks the 50th anniversary of America’s first spacewalk. Among the many rare and coveted items up for auction was astronaut Alan Bean’s 18-karat gold Omega Speedmaster Professional watch.  The timepiece fetched $50,000. During the Apollo 12 mission, Captain Bean acted as the lunar module pilot, alongside Commander Pete Conrad. Apollo 12 was the second mission wherein man walked on the moon and Bean was the fourth man to walk on the moon.  Bean’s 18-karat rose gold Omega Speedmaster Professional Chronograph wristwatch  (Ref. BA 145.022) houses the caliber 861 with 17 jewels and an inscribed casebook that reads:  “—Astronaut Alan Bean— to mark man’s conquest of space with time, through…

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Ritmo Mundo Scores Big: Signs on Tennis Star Petra Kvitova

 |  April 20th, 2015

RItmo Mundo has done it again: gotten involved in sports sponsorships and added a new global brand ambassador that no one would have suspected: two-time Wimbledon Champion, Petra Kvitova.  Kvitova, a 25-year old star who mader her mark in tennis just a couple of years ago, has agreed to a multi-year contract with Ritmo Mundo, which will utilize her for social media, marketing and advertising.Kvitova has won Wimbledon twice and holds an impressive roster of more than 15 different titles in the WTA (Women’s Tennis Association).The announcement was made today by IMG, a global leader in sports, fashion and media. Ritmo Mundo is no stranger to sports. The brand has been actively involved in IndyCar racing for just about eight years,…

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Be Among the First Consumers to See this Year’s Top Watches — Don’t Miss Madison Avenue Watch Week this Week in NY

 |  April 19th, 2015

This week in New York City, you can be among the first consumers ever to see, touch and try on some of the hottest watches of the new year. All week long, top Madison Avenue watch boutiques are showcasing new products that are just arriving in stores this spring and summer. Additionally, some brands are offering watchmaking demonstrations, and a few other notable special events — all to please the watch lover in you.  Indeed, this year’s Madison Avenue Watch Week boasts an impressive roster of watch brands on a 12-block stretch of Madison Ave that runs from 57th street to 69th street. Who’s involved in the haute horology line up?   A. Lange & Söhne, Chopard, David Yurman, de Grisogono, Fabergé, F.P. Journe,…

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