Worn & Wound’s First West Coast Wind-Up Show Happens This Weekend in San Francisco


Worn & Wound Wind-Up Show takes place this weekend in San Francisco.

Worn & Wound Wind-Up Show takes place this weekend in San Francisco.

Beginning this Friday, May 18, more than two dozen interesting independent watch brands — most with retail prices  lower than $5,000 — will flock to  San Francisco’s Chandran Gallery to showcase their newest watch collections, including a few special editions to be launched at the three-day Wind-Up fair by Worn & Wound.. Among them are some tried-and-true brands such as Oris, a sponsor of the event, and Junghans, while others are younger brands with collection that will surprise and delight watch fans.

American Based Watch Brands

Recently launched Tockr brand will showcase its watches at Wind-Up San Francisco.

Recently launched Tockr brand will showcase its watches at Wind-Up San Francisco.

SEALS Watch Company, for instance, is a  new independent watch brand headquartered in California’s Sierra Nevada Mountains.The brand is so new that for many, the Wind-Up show will be the first time visitors can see the collection, especially the newest  Model C Field Explorer. Other American-based brands showcasing their wares at this show — which is free and open to the public — include Tockr. an Austin, TX, based brand that makes its watches in Switzerland, a Portland, Oregon brand, known as Vero, that creates watches with cases that are made in America, and  Vortic Watch Company, that creates American-made 3D-printed watchcases that house refurbished vintage American pocket-watch movements such as Elgins or Hamiltons. Bespoke Watch Projects, a California-based microbrand specializing in limited production timepieces, will be launching its newest Damascus Steel Edition  with a handmade Damascus steel dial. Similarly, Monta will be exhibiting its highly functional sport watches.

Monta Triumph at Wind-Up this weekend.

Monta Triumph at Wind-Up this weekend.

Independent Affordable Watch Brands From Around the Globe

Itay Noy's Full Month watches will be on display at the Worn & Wound Wind-Up show.

Itay Noy’s Full Month watches will be on display at the Worn & Wound Wind-Up show.

There are also a host of brands from interesting places around the world that will be exhibiting at the Worn & Wound Wind-Up Fair. Itay Noy, for instance, isan independent watchmaker from Tel Aviv that is unveiling its Full Month watch series with a new date display concept.   Instead of a single window revealing the current date, every day of the month appears in the form of digit-shaped slits arranged in a circle around the center of the watch. Two other versions will also be released including one featuring the different phases of the moon and one with the Hebrew calendar.

Bravur Watch will showcase its Damascus Steel line at Worn & Wound's California Wind-Up Show this weekend.

Bravur Watch will showcase its Damascus Steel line at Worn & Wound’s California Wind-Up Show this weekend.

Autodromo, a featured sponsor of the event, creates watches inspired by vintage autos. This brand is the official watch of the Ford GT this year and has a complete collation of Endurance chronographs inspired by the car’s design. A favorite of mine, Dietrich Watch Company has a unique take on time with its OT series, with OT standing for Organic Time. These watches features multi-layered designs and use unusual materials. Scandinavian watch brand, Bravur — created by industrial designers Johan Sahlin and Magnus Äppelryd, showcases its high-style watches, and consistent, distinct and unique design language.

Oris Divers Sixty Five. Oris is a partner sponsor of the Worn & Wound Wind-Up show.

Oris Divers Sixty Five. Oris is a partner sponsor of the Worn & Wound Wind-Up show. Photo: courtesy Worn & Wound.

 Worn & Wound Wind-Up San Francisco Show Details 

Essentially the three-day event is geared to invite passers by to wander in and see/touch/feel some of the most unusual and affordable timepieces on the market/ This is Worn & Wound’s first West-Coast show. Prior to this, it  has held New York Wind-Up shows that welcomed more than 15,000 visitors,. The California event should be  equally as well attended. So if you are in the city, stop by the show.


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