Seeking to create a disruptor in the horological marketplace, Alexandre Meerson is releasing the aptly named Mutiny Chronograph Limited Production Bespoke Watch Collection. The line seeks to combine the well-loved British cool aesthetic with superior watch craftsmanship.
The made-to-order moniker has picked up steam as ordering bespoke items online has become increasingly desirable. Naturally, bespoke items charge a premium for their tailored and customized service. The Mutiny Chronograph seeks to offer the higher end experience of personal customization in the horological space, while doing so at a fairly affordable price starting at $4900.
The starting canvas for the customizable Mutiny Chronograph is a 40mm case with wire-type tapered lugs that hug the wrist. Meerson has selected the AM-0788 movement to drive the chronograph with vertical three registers. From there the perspective buyer is free to create.
With the Mutiny Chronograph, Meerson further underscores its signature “Art in Detail” concept it holds with all its timepieces: ‘the creation of timeless, subtle pieces which project effortless elegance at first, and reveal striking and meaningful details to the wearer over time.’
Similar to creating a bespoke suit, the creation of a timepiece is highly interactive. Details such the level of polishing and color of the case can be selected. Additionally the dial color, pattern and coating for the hands can be adjusted as desired. Options to adjust the coloring within the registers as well as the ring around the dial exist, as well. A variety of languages and fonts can be selected and really help open up the customization decisions to a global audience.
Not surprisingly, engraving options are available for the watch, along with altering the stitching and fabric pattern for the straps. Each piece is individually numbered. The Mutiny watch also ships with a travel case that is made to match the strap pattern selected for the watch, and includes the initials of the owner. The Meerson Mutiny watches are sold with a five-year warranty.
Adding to the post purchase experience, owners are invited to regular events hosted by the Manufacturer, and upgrades such as changing the dial finish or other options, will be available as an ongoing experience years after the initial purchase.
On the cutting edge, Meerson has also developed an app for customers who have placed a deposit on a watch — to help them visualize their piece in 4D augmented reality. The site for the Mutiny is www.chronomutiny.com and there is an option to secure a watch before the next manufacturing run that has shipping beginning in October 2017.
Typically, bespoke customization of a timepiece is available only at the higher end of haute horology, and not surprisingly comes with a price tag equal to or greater than most annual salaries. To be able to begin a horological bespoke conversation at a price point under $5k is a win. Mutiny offers a fresh perspective for those looking to navigate their next watch purchase and put a personal touch on it.