TEASER VIDEO: TAG Heuer Names New Brand Ambassador for Women

I’m heading to New York to do an interview with Jean-Claude Biver  — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight at a huge event at Equinox in New York City. This time,the focus is on women’s watches for the Don’t Crack Under Pressure campaign.

TAG Heuer gets ready to announce new brand ambassador for women's watches.

TAG Heuer gets ready to announce new brand ambassador for women’s watches.

Even though i know who this newest brand ambassador is — I have been sworn to secrecy until tonight. However, you may want to watch this video, where she candidly admits that in 2016 she spent 1,500 hours in six-inch heels, and changed outfits 34 times in less than 10 seconds.  Watch for more details as soon as I’m allowed to share them.

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