It’s a long headline, but then this is such a long post that we are splitting it into multiple parts. Today marks the start of the FIFA World Cup – an approximately one-month-long stint of games and matches – held in Brazil for the first time since 1950. The much anticipated event finds some of the toughest teams from around the globe pitted against one another in what promises to be a very exciting month of international football. While American’s call this sport soccer, in deference to American football, the rest of the world is passionate about the sport that spawned offshoots. The official game of soccer began in 1863 in England when rugby football broke away from the association and both soccer and rugby continued on different courses under slightly different game codes. Today, the FIFA World Cup travels each year to different countries and cities for its culminating tournament.
What’s more, top watch brands are there to cheer on teams, players and fans. Hublot is the Official Timekeeper of the games and has created the Official Watch of the 2014 FIFA World Cup: the Hublot Big Bang Unico Bi-Retrograde Chronograph King Gold that features the national colors of Brazil – yellow and green – on the dial. You can read all about that watch here.
Additionally, in the Hublot Loves Football campaign, wherein the brand commissioned renowned Brazilian painter and artist Romero Britto, to paint a colorful football for its logo in his inimitable style, a host of footballers have posed – each holding a football – to be portrayed on their turf in a unique manner. Among them: Pelé, FIFA Président Sepp Blatter, coach José Mourinho, Luiz Felipe Scolari (coach of the National Brazilian team), Roy Hodgson (coach of the National English Team), international referee Howard Webb, Brazilian team),and more. The series of striking and exceptional portraits reveals these legends as they’ve never been seen.
Meanwhile, a host of other brands are also involved – either sponsoring country teams or individual players. As such, beginning today and running for the next three weeks — almost as long as the World Cup itself — we will bring you a daily week-day post that eventually will comprise a complete line-up of who’s who in the watch world as it relates to soccer. This soccer coverage will be in addition to our regular news and insights. Stay Tuned.