Just this evening in Miami, Audemars Piguet is sponsoring a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador and Four-time MVP Miami Heat basketball player LeBron James.
A brand ambassador for a couple of years now for Audemars Piguet (you can read about his joining the brand here), LeBron James is a fan of fine timepieces and was particularly keen on having his own timepiece. He has visited the Audemars Piguet watch factories in Switzerland and has worked closely with the brand’s designers to complete a watch he feels exemplifies his style and quest for perfection.
The watch was unveiled tonight. The Royal Oak Offshore Limited Edition LeBron James timepiece is crafted in 18-karat pink gold with a titanium bezel. It houses the 365-part self-winding chronograph movement, caliber 3126/3840, and features LeBron’s signature printed in blue on the sapphire crystal case back of the watch. It is created in a limited edition of 600 pieces, each retailing for $51,500. We will bring you more details of the watch and of LeBron James’ relationship with Audemars Piguet on Monday. Stay Tuned.