Ok, so come on, men, you do need to share. Women love sophisticated timepieces, too. Audemars Piguet recognizes that and offers a host of stunning pieces in its Royal Oak collection. Despite the fact that this line is named for British Naval Ships, it is a line that particularly appeals to women because of its bold, distinctive, easily identifiable look. Even better is the fact that the watches house mechanical self-winding movements – because the savvy woman understands the mechanics. Hundreds of tiny parts that work together to keep time beautifully. In fact, Audemars Piguet has
been creating timepieces for women since 1883.
Today, to further demonstrate it s commitment to women, Audemars Piguet launches a new global ad campaign with supermodel Anouck Lepère — with the new tag line “There are exceptions to every rule.” It is the complementary feminine interpretation of the brand campaign launched last year featuring the tag line: “To break the rules you must first master them.”