The World Celebrates the Yves Piaget Rose – A Delight for the Senses

Yves Piaget

Yves Piaget

For the 30 years that I have had the privilege of being an integral part of the watch industry, I have met some of the most amazing people and been part of incredible experiences worldwide.  One particular gentleman with whom I immediately struck up a friendship – and I remain proud to call him a friend today – is Yves Piaget. Part of the Piaget family whose legacy some are lucky enough to wear on the wrist or the – in the case of jewelry – the neck, hand, arm – Yves Piaget is a vibrant man with a wealth of outside initiatives. As a spokesperson for the Piaget brand, as far back as I knew him, he was always involved in politics (even serving as an ambassador), celebrity polo events and in roses.

Yves Piaget Rose (r)  planted at the New York Arboretum in honor of Piaget Rose Day

Yves Piaget Rose planted in the Peggy Rockefeller Rose Garden for Piaget Rose Day

In fact, Yves Piaget developed a special hi-bred tea rose that today bears his name. These stunning pink rose became an ever-important symbol for the brand – and worked its way into Piaget jewelry and watch designs. In honor of this important world-renowned accomplishment, Piaget dedicated yesterday, June 13, as the worldwide first official “Piaget Rose Day.” The annual global event commemorates Yves Piaget and the Piaget Rose collection.

New York Arboretum

New York Botanical Garden

Thus, even if it was rainy and dreary in your part of the world, the Piaget events brought sunshine and color to Singapore, Hong Kong, Geneva, Russia, USA and elsewhere with different tributes.  Here in the U.S., Piaget celebrated the day in partnership with the New York Botanical Garden by planting special Piaget Rose bushes in the famed Peggy Rockefeller Rose Garden. If you love roses, check out the

Piaget Rose timepieces

Piaget La Vie en Rose timepieces

botanical gardens by you to see and smell the  Yves Piaget rose; if you love  floral jewelry- check out the newly launched version of the U.S. e-commerce site with exclusive jewelry and timepieces from the Piaget Rose collection.

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