Continuing with our affordable Swiss-made watch portion of the week, we bring you the recently launched 88 Rue Du Rhone brand. This affordable Swiss-made collection is created by the Raymond Weil family (the grandsons of Raymond Weil). The name is derived from the most famous street in Geneva that runs along the river that is its namesake. The numeral 88 is inspired by the concept of the infinity of 8, representing good fortune and life.
Gearing the new brand to appeal to a younger audience, Pierre and Elie Bernheim are offering stylish, value-oriented watches for men and women. Timepieces range in size from 29mm to 42mm and are offered with quartz and automatic movements. The bulk of the business lies in the $375 to $995 retail price range, with some models climbing to $2120 for certain pieces.
The Double 8 Origin collection features the men’s Origin Black Chrono. This 42mm chronograph timepiece offers an urban chic appeal with a steel with black PVD coated matt case. Urban accents come in the form of contrasting red stitching on the black leather strap, tachymeter flanges within the case to measure speed, and a bright red seconds hand with an “8” counterweight.
Adding a flavorful marketing angle to the brand, 88 Rue du Rhone has just recently teamed up with the 25-year-old chef, Jason Lloyd – the new brand ambassador who will work closely with the brand to host “money-can’t buy” evenings, where fans of the brand will receive master class sessions with this find industry’s latest rising star.