Kenneth Cole New York Launches Watch benefitting amfAR

Kenneth Cole Powered by You watch

Kenneth Cole Powered by You watch

Continuing with our Affordable Watches week, and recognizing the philanthropic side of time, we bring you a wonderful new timepiece.  Just recently, Kenneth Cole New York, through its watch licensee partner, the Geneva Watch Group, unveiled a special collaboration with amfAR – and released the limited edition “Powered by You” automatic watch.  The watch is designed to inspire people to generate change in the global community – and represents both companies’ commitments to giving back.

The Powered by You automatic watch encourages individuals to make change and to show their support for AIDS awareness. Each watch features a vibrant red hand on the sub-second dial, red minute track accents and an enamel red ribbon on the caseback, symbolizing efforts TheBackCaseto find a cure. The back of every watch features an exhibition crystal to enable viewing of the 21-jewel self-winding automatic movement. Each watch – with a skeletonized dial – retails for $250.

The Geneva Watch Group will donate at least $25,000 for the sale of the watches to amfAR, the Foundation for AIDS Research. Now in his eighth year as Chairman of amfAR, Kenneth Cole continues his 25-plus years of support of and dedication to the organization.

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